About Us

Amy Broadnax isn’t just building a company—she’s leading a cultural revolution. A daughter of Taylor, Texas and a survivor of the privatized prison pipeline, Amy Broadnax has spent her life transforming injustice into infrastructure, trauma into tourism, and truth into a generational business strategy. Her journey from teenage whistleblower to multimillion-dollar visionary proves what’s possible when purpose meets precision.

Before founding Haunted Texas Theme Park & Haunted History Parks Global, Amy was already walking in legacy work: negotiating surrenders between fugitives and federal authorities, rescuing victims of human trafficking, and helping to shut down Wackenhut’s corrupt youth prison system.

Now, she’s channeling that same fearless energy into one of the most ambitious cultural ventures in American history—a 70-acre, AR/VR-powered entertainment ecosystem that fuses historical justice, immersive storytelling, and sustainable hospitality to create jobs, preserve legacy, and transform hearts.

“History isn’t meant to be told—it’s meant to be felt. That’s why I built Haunted Texas. That’s why I lead with love and action. And that’s why I don’t wait for permission—I build the future I believe in.”
 

Amy is also the creator of a founder-first fundraising system using tools like PitchBook and AI, helping other underfunded visionaries get the capital and clarity they need to succeed. Her consulting packages, investor targeting frameworks, and bootstrapped methodology have helped bring dozens of startups closer to their goals—faster, and with more authenticity. Through it all, Amy remains grounded in her original purpose: to use business as a force for healing.

From pain to pitch decks. From policy to profit. From generational trauma to generational wealth. Amy Broadnax is building the blueprint for founders who refuse to play small.

At AmyBroadnax.com, we’re not just building brands—we’re engineering legacies. Founded by Amy Broadnax, a visionary female founder with a background in finance, real estate, strategic planning, and AI automation, our platform delivers innovative, tech-forward consulting services rooted in lived experience and bold execution.

From Mortgages to Machines: Amy's Journey Amy began her career in mortgage lending notably earning a title as The Mortgage Mermaid for becoming an expert at Non-QM loans for those with complicated income situations. Her work involved loss mitigation, underwriting, portfolio recovery, and legal coordination—experiences that honed her skills in complex systems, regulatory compliance, and customer solutions.

When life threw her into survival mode—navigating wrongful arrests, homelessness, and the challenges of being a single mother—Amy didn’t fold. She pivoted. From borrowed WiFi and shelter rooms, she taught herself AI, pitch strategy, investor mapping, startup finance modeling, and platform automation. In doing so, she became a solo-unicorn builder—launching the now $2.72B Haunted Texas Theme Park vision from the ground up.

Today’s Mission: Innovation for Founders Who Don’t Fit the Mold

AmyBroadnax.com focuses on AI-powered business automation, custom investor strategy, and immersive experience design for underrepresented founders, especially those navigating unjust systems or non-traditional paths to entrepreneurship.

Our services include:

• PitchBook-Fueled Investor Matchmaking
• CRM & Drip Campaign Automation
• Event Revenue Strategies
• AR/VR Immersive Design Guidance
• Forecasting & Financial Modeling 

Whether you're a solo founder, artist, real estate innovator, or ecosystem builder—we help you turn your story into strategy, and your vision into value.

Built with Purpose, Driven by Data

Every client we support benefits from Amy’s own blueprint—one forged in reality, not theory. With over 13 custom GPT tools, access to 3.9M+ investor profiles, and a focus on sustainable, equity-driven ecosystems, our work empowers founders to scale smarter and lead with confidence.